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BUDDY
Grow with Buddy.Your friendly gardening companion
Ux
Ui
A Conceptual Project
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Overview
How did it all start
Grow with Buddy.
Your friendly gardening companion, providing expert tips, community support, and a seamless shopping experience.
Urban dwellers have limited gardening experience
Limited green space in their homes
Adopting and maintaining sustainable gardening practices
Limited space, lack of knowledge, and busy lifestyles, affordability
Negative health and environmental consequences.
I continued to explore this topic, opening further doors of research. My findings, detailed below, build upon our initial insights and provide a more comprehensive understanding.
Plant selection is influenced by various factors, including light requirements, climate, soil quality, available space, maintenance level, water needs, aesthetic appeal, functional uses, gardening knowledge, and access to resources. Urban dwellers often prioritize compact, low-maintenance plants that suit their limited space and busy lifestyles.
Urban dwellers can overcome space constraints by using vertical gardening, container gardening, community gardens, rooftop gardens, and indoor gardening. They can also use raised beds and choose compact plant varieties to maximize their limited space.
Choose low-maintenance plants
Implement simple care routines
Create a supportive environment
Encourage a mindset of patience and learning.
Beginner gardeners often face challenges like understanding plant needs, preparing soil, managing pests and diseases, proper spacing, overcommitting, and overcoming emotional hurdles. Addressing these issues through education, planning, and patience can lead to successful gardening experiences.
A few gossip sessions later...
Through in-depth interviews with urban dwellers, I've identified four key affinity clusters, revealing distinct perspectives on Urban gardening
Barriers:
lack of time,
lack of space,
over watering,
lack of interest,
lack of knowledge, unlit environment, lack of light,
finding the right plants,
fear of failure,
low money.
Process:
grooming,
caring,
watering, composting,
manure,
plant identification, care reminders, shifting soil,
trimming, maintenance
Potential Solutions:
plant identification, care reminders, community, preferential guidance, sustainability,
stress reduction, healthy,
vegetation, nature, growth, nurseries, working professionals, gardeners.
Motivation:
feel good, therapeutic pleasure, mindful,
oxygen, aesthetic + therapeutic,
stress reduction, healthy,
vegetation,
nature,
growth.
Based on the affinities landed on these stakeholders
Primary Stakeholders
Bachelors, Working Professionals, Students, Travelers , Nature lovers, Health Freaks, Environmental Advocates and businesses
Name: Alex
Age: 30
Gender: Male
Occupation: Software Engineer
Lives in Banglore
This is my hypothetical user
Lifestyle: Busy professional living in a small apartment in the city. Values relaxation and stress relief.
Gardening Goals: Wants to create a peaceful green space in his apartment and on his table where he works.
Challenges: Limited space, lack of time for maintenance, and uncertainty about plant care.
Motivations: Improved mental health, better air quality, and a sense of accomplishment.
The journey Alex took
To understand my user better I further analyzed its situation for more pain points.
This also helped me validate my problem better.
SEES
Healthy and thriving gardens that seem unattainable.
His own plants struggling or dying.
The amount of time and effort required for gardening.
The potential for failure and disappointment.
THINKS
"I'm not good at gardening. My plants always seem to die."
"I don't have enough time to take care of my plants."
"Gardening is too much work for the little reward I get."
"I feel guilty for neglecting my plants."
FEELS
Frustrated and discouraged when his plants struggle or die.
Overwhelmed by the amount of information and care required for gardening.
Guilty about not spending more time on his garden.
Resigned to the idea that gardening is too difficult for him.
DOES
Avoids gardening tasks due to lack of time or confidence.
Neglects his plants, leading to their decline.
Considers giving up on his gardening efforts.
Searches for low-maintenance or indoor plants that require minimal care.
Empathy Mapping
Pain Points that are gained from the user..
Lack of time and knowledge
Disappointment and demotivation of dying plants.
Limited Space
Frequent Relocations
Plant care
Vague Research on gardening
How might we create?
How might I create an online platform (app) for students/ bachelors, gardening beginners and enthusiasts to help increase the rate of Urban Gardening, Motivate young gardeners, build a gardening community and ease the process of gardening by providing the right plants at the right amount to the users.
What is buddy?
Buddy helps you overcome gardening hurdles. Grow your green thumb on a budget
Introducing Buddy
Why the need for buddy?
Buddy encourages more people to garden, which increases urban gardening and supports local businesses.
Features that will solve all the problems
Filters
Match maker
Shop Now
Easy Navigation through Categories
Gardening Community
Help/Support
Adoption
Donation
More features
Onboarding
Know your plant better
Ai Indentifier
Explore page
Track your progress
Get adviced by great gardeners
Know what plant's right for you
Easily navigate and buy exactly what you want
Need plants at affordable rate?
Adopt
Can't take care of your plants?
Donate
Information Architecture
Finally the fruit of opening this door
Design System
Columns: 4
Grids
Margins: 28
Colour
Size: 32px
Typography
Size: 16px
Icons
Low Fidelity
Mid Fidelity
High Fidelity
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